Licensed South African Distributor for Brand Collectables including POP MART, 52 Toys, Dreame Mart and more.

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Why Choose Us?

Altitude is a trusted name in the collectible toy industry, delivering excellence in logistics and distribution for top-tier brands. With precision, care, and passion, we connect beloved toys to fans and retailers.

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Our Approach

We believe in precision, transparency, and long-term partnerships. From tailored supply chain solutions to streamlined ordering and fast delivery, we ensure every step of the process works for you. Whether you’re a boutique store or a national retailer, our team supports your growth with a hands-on, responsive approach.

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Our Mission

To bring the world’s most exciting collectible and toy brands to passionate retailers and fans. We are driven by quality, fueled by efficiency, and committed to delivering joy, one shipment at a time.

About

About Our Distribution

We are dedicated to sourcing and distributing high-quality products across South Africa. With a deep understanding of market demands, we connect top global brands with local retailers, ensuring efficiency, reliability, and value. Our commitment to service excellence and innovation drives us to continually exceed expectations helping our partners grow and thrive.

Brands

Our Brands

Proudly distributed by Altitude Group in South Africa as the only official agent, POP Mart is a rising Global force in pop culture and entertainment focusing on IP Incubation Operations, Designer toys and retail. Celebrate daily moments and Inspire through designer toys and fun experiences. POP MART collaborates with incredible artists from all over the world.

52TOYS has built a portfolio of over 100 owned and licensed IPs. Through its “IP Hub” strategy and multi-category, full-industry-chain operations, it offers diverse products including figures, action figures, wind-up toys, mecha and model kits, plush toys, and derivative merchandise

FINDING UNICORN is a well-known art trend culture company, carrying the idea and goal of enabling the young to discover and enjoy the spiritual satisfaction brought by art trend culture. They are committed to continuously digging and incubating braw art trend IPs, as well as the unique creative soul behind these IPs.

With meticulous craftsmanship and innovative vision, Hitoy creates high-quality trendy top IPs that ignite creativity and emotional resonance. Together with fans worldwide, we share in the joy of trendy toy culture while driving the industry’s sustainable development

Bringing infinite surprises and happiness to consumers, Funism cooperated with more than 80 top stream IPs and well-known artists, such as tokidoki, HELLO MINIWORLD, Doula Continent, Journey to the West, MOCO, Damoogee, DOROTHY, UNICORN LASS, ROROJUMP etc. We have established in-depth strategic cooperation relationship with those IPs.

Unlimited fun! Deliver surprises and happiness, and create a unique collection culture with a more environmentally friendly design.

Toys can be environmentally friendly! Biodegradable and environmentally friendly carbohydrate gum reduces the burden on the environment and leaves a green future.

Focused on creating and curating trendy IPs, often involving blind box toys and collectible figures, Hidden Wooo are known for their “making surprises” concept and have collaborated with various international brands and artists. Their main IP is Cimmy, a character inspired by marine life, who appears in different forms like the Love U Secretly and Love You Ten Thousand Collection.

Dreame Mart is a brand focused on merging art, technology, and retail, particularly within the art toy and collectible space. It’s known for its innovative approach to retail, combining artistic expression with technological advancements like AI and interactive installations.

The Lucky EMMA blind box series gained fame under the “Human Bureau” brand, including market-favorite IPs such as MIO Dessert Cat, EMMA Secret Forest, and ALICE Gifts, which quickly became popular in the trendy play market.

Jotoys uses IP to visualize the imagination of human nature, and build a fun and playful multi-dimensional toy world. Embracing one’s natural self has infinite possibilities, uniting the spirit of exploration of artists, and constructing a multi-dimensional and three-dimensional art world that can be perceived by a wider range of people.

Beastbox is a line of transforming toy figures, the series includes over 100 different products, categorized into Dinosaur, Beast, Aquatic, Bird, and Insect factions. The toys are known for their detailed designs and the ability to transform from a cube into a mecha-style animal and back again.

Smiski is a line of blind box figures created by Japanese toy manufacturer Toru Soeya, the CEO of Dreams Inc. Sold in blind boxes, Smiski figures glow in the dark and generally depict a range of different activities, like working, exercising, or commuting, to “mimic people’s daily lives.

TOYCITY is the first brand company dedicated to incubating original Chinese trendy IP. Since its founding, the company has embraced the brand philosophy of “Creating Happiness, Sharing Happiness” and has developed into a comprehensive platform for the trendy IP industry.

Created by Japanese toymaker Dreams Inc., these figures are designed to bring a sense of healing and happiness, often described as comforting and bringing smiles to those who collect them. They are sold in blind boxes, adding an element of surprise and Collectability.

Retailers